Resources

Brand Kit

Logos, colors, typography, and usage guidelines for media, partnerships, and editorial use.

Downloads

Logo Variants

For use on dark backgrounds

For use on dark or neutral backgrounds

For use on light backgrounds

Palette

#1a365d

Primary backgrounds, headers, navigation

#bb8e61

Accents, CTAs, highlights, borders

#f5f0eb

Page backgrounds, light sections

#1a1a2e

Body text, headings, borders

#f5e6d3

Subtle highlights, badges

#ede5dc

Hero backgrounds, section dividers

Type

Headings

Playfair Display

Used for all headings, hero text, and display typography. Bold weight, with uppercase small labels.

Body

Inter / System Sans-Serif

Used for body text, labels, navigation, and UI elements. Regular and bold weights.

Rules

1
Always maintain clear space around the logo equal to the height of the 'J' in JKAID.
2
Do not stretch, rotate, or alter the logo proportions.
3
Do not place the logo on busy or low-contrast backgrounds.
4
The gold logo is preferred for formal print materials.
5
The white logo should be used on royal blue or dark backgrounds only.
6
Never recreate the logo using alternative fonts or colors.